Racist, Prejudice, Opinionated, Associations. Is there a difference?
I've come across this project, implicit. They set out to see what people associate with different topics, types of people, and things. You can find general information about the project here. They have gathered a ton of data and use it to make conclusions about culture and society and their influences on our sub-consciousness.
The conclusions that they draw are eye-opening and their 'data' is substantial and convincing. I haven't taken the implicit test. In part because I don't know how much credence I give to the test and in part because I am afraid of what the results might be.
Proceed at your own risk.