Evidence

 I am reading a book and the title of the section is “Data Schmata”. The point is that data isn’t necessarily a good thing. It reminds that how people feel is important. ‘It’ usually isn’t about having data or important to convince people of whatever with data. It is far more important to appeal to the way someone feels.  The author writes that using lots of data can be a “way to substitute the true with the complicated”.  I think that’s a more eloquent way of saying don’t try to persuade without thinking about how someone feels. 

Taher, it is ALWAYS more important how someone feels than being right.